Apple Watch


The Apple Watch 4 emphasized its enhanced 
health and fitness tracking capabilities, 
fall detection, and heart rate monitoring features. 

To showcase these enhancements, 
the art direction used slow-motion shots with 
a prominent focus on the watch, effectively 
highlighting its functionality and interface 
with each sports movement .













Today at Apple


Today at Apple is a creative initiative offered
online and in Apple's retail stores around the world 
with the goal of educating and inspiring customers 
to go further with their passions and 
the products they love.